What’s the best way to optimise your LinkedIn profile? How can journalists use LinkedIn to find sources for stories? And why should you be networking on LinkedIn?
These questions and more are answered in a free LinkedIn for Journalists tutorial hosted by Jumi Wilson, Associate Professor of Journalism at San Francisco State University.
The tutorial also includes instructions on how to upgrade your bog-standard LinkedIn profile to a fancy executive account for one year – for free!
Even better, you can do it all from the comfort of your own living room / desk / bar stool in about 35 minutes.
The whole thing is done over the phone. All you need to do is log in to your LinkedIn account, dial in and listen. (There’ll be a bunch of other people listening too so it’s a good idea to put your phone on mute to minimise background noise.)
There’s also 10-15 minutes at the end of the call for questions.
Yumi explains everything very clearly, although it’s a pretty quick run-through so if you’re completely new to LinkedIn you may want to do it twice.
Even though I’ve been using LinkedIn since 2009, I picked up a few tips and tricks in using some of LinkedIn’s newer features.
The next LinkedIn for Journalists tutorial is Monday May 27 at 8.30pm GMT (1:30pm PST) and the toll free number to dial from the UK is 0800 206 1176.
You’ll also need the tutorial access code, which you can get from the LinkedIn for Journalists group page.
LinkedIn has the world’s largest professional network on the internet with more than 225 million members in over 200 countries and territories.
You can find me on LinkedIn here.